I've blogged a few times about VW's Fun Theory. Therefore, I won't describe what it is or why I like it. However, I will share the best idea of this year. It was revealed several months ago so I'm late in sharing it. Nonetheless, the idea is so good, so simple, and so useful that I absolutely must praise it.
To encourage slower driving and obeying speed limits, this "Fun Theoritician" proposes a "in speed limit lottery". The mechanics are brutally simple: those caught speeding pay a fine that goes into a pot that will get paid out to an individual who obeys the speed limit. That individual will be chosen through a lottery of other drivers that follow the speed limit. A great idea because it is through fun and an ingenious incentive that you can easily find yourself obeying a commonly ignored law. However, this idea not only encourages (through fun) safety, it also drives fuel efficiency and happy driving. Brilliant
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