Mini truly offers a different driving experience. The Brand focused on providing a fun and playful experience, where the car is about enhancing these aspects of your life. Over the course of the years the Brand has developed communications campaigns that have demonstrated this philosophy by showcasing the product in fun and surprising ways.
Now they have applied this fun philosophy to a promotion in Stockholm for the launch of their new Mini Countryman. To win one of these cool cars, consumers are invited to participate in a different kind of treasure hunt. Instead of merely finding the car, once you do, you have to try and keep it by eluding other "treasure hunters". If you can do so for 1 week the car is yours.
The experience is a true reflection of the Brand values. Superb. Enjoy the video.
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