This is a very inspiring presentation on Millennials which explores their actions towards brands. It was authored by Edelman and Strategy One.
The research was conducted early in 2010 and covers multiple markets: Canada, Brazil, China, Germany, India, Italy, UK, and USA. Hundreds of interviews were conducted by market making the results fairly robust. The kinds of topics explored are how this groups connects with brands, how they use technology to build their social networks, how they make purchase decisions, and how active they are towards their core beliefs. This section is particularly interesting when thinking about a Brand's evangelist base and how to activate them.
You can view the presentation here but some of the pages may be hard to read because of the small writing so you may want to download it on their website.
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