What does street art and homelessness have in common? Both surround us and both can be hard on the eyes. The big difference is that both demand a bit of effort, a bit of involvement to remove. These links are exactly what an NGO in the Ukraine used to deal with their growing number of homeless children.
Using Banksy-type art, they plastered the cities in the Ukraine. The works were put onto buildings, buses, and the like. As each piece was torn down, a new one was erected shortly after. A short bit of copy reminded citizens of the homeless problem with a call to action: "You can remove me but not the problem". Therefore, the act of removing the art forced involvement, at least mentally, with the homeless issue.
The act of posting street art onto existing "work" was replicated in print and online: in print the work was pasted onto editorial, in digital they used innovative banner ads. They also developed a highly creative social media program. Photos of regular Ukrainians and celebs on Facebook were randomly edited to include the same street art as used above. In order for the author of the picture to remove the "art" he/she had to untag it. This action mirrored the decision and behavior of removing the street art in cities across the Ukraine.
Slowly conversations around the topic grew which translated into greater general awareness and overall desire to confront the problem. What an amazing story and use of creativity to help bring a positive change.
Street Children from klubnikin on Vimeo.